The vision
Founder and creative director Catherine Soumah is building SŌMA as a creative house rooted in Conakry and connected to the world.
Her practice combines strategy, visual culture, hospitality and production rigour. Around her, SŌMA brings creation, production and hospitality together in one house.
For her, a successful event is never limited to what can be seen. It is measured by the flow of the journey, the quality of each gesture and what every guest remembers.
Mission
Turn an intention into a coherent, beautiful and memorable experience.
Vision
Build from Conakry a new way to create, produce and host.
EleganceTrustClosenessReliabilityDetailMaison SŌMA
Each world has its own story, services and point of contact. They share one creative direction.
SŌMA Experiences
Events & creative direction
The historic heart of the house: events conceived as complete narratives, from the first intention to the final gesture of hospitality.
- Concept & strategy
- Creative direction
- Production & coordination
VIBES by SŌMA
Signature concepts & lifestyle
Signature gatherings that capture a generation’s energy and turn a venue into a social, musical and visual stage.
- Owned concepts
- Programming
- Brand experience
SŌMA Bar
Cocktails & hospitality
Mobile hospitality where cocktails, gestures and staging become an experience in their own right.
- Bespoke menu
- Mixology
- Service & staging
Soft Glow Shoot
Photography & image
A sensitive image studio for portraits, campaigns and editorial stories, with clear direction and controlled light.
- Photo direction
- Portrait & campaign
- Post-production
Bonnets Land
Objects & collections
A laboratory for objects, editions and collaborations where the SŌMA attitude extends into everyday life.
- Collections
- Limited editions
- Collaborations
Our method
A clear five-step method to move forward calmly and leave nothing to chance.
01Listen
We take time to understand your intention, your guests and what you want them to feel.
Imagine
A concept, a story, an atmosphere: we set the creative direction and the guest journey.
Design
Staging, light, menu, content: every element is designed, costed and validated with you.
Produce
Our teams and partners coordinate logistics for precise, calm execution.
Bring to life
On the day, we orchestrate every moment so you can simply enjoy it.
Have an idea in mind?
Tell us your intention. We’ll come back within 48 hours with a first direction.