SŌMA ExperiencesVIBES by SŌMA imagines and produces signature gatherings that bring a generation together around music, style and sharing.
Three pillars
A VIBES night is built like a story: a welcome, a rise in energy and moments people want to remember.
Music
Programming designed to build the energy as the night goes on.
Style
Careful creative direction, to live on site and find again in pictures.
Sharing
Gatherings people come to for each other, with friends or as a crowd.
What VIBES does
Owned concepts
Gatherings signed VIBES, with their own name, identity and editions.
Programming
Choosing the artists, the pace and the highlights of each night.
Brand experience
Brands joining the nights in a way that fits the world.
SŌMA Experiences
VIBES by SŌMA is a concept created by SŌMA Experiences. It shares its creative direction and draws on its skills: production, hospitality and image.
Brands & venues
Visibility, on-site activation, content or a bespoke format: let’s talk about what makes sense for you.